Women have always faced adversity in the business world especially in non-western countries. As China’s presence as an international trading power has grown, so have the business opportunities for women. Most recently, female executives have been following a trend of moving production and other operations farther south into India. The New York Daily News explains the reasoning behind the growing number of female Chinese investing in India:
IANS caught up with a group of women entrepreneurs straddling diverse businesses such as home appliance, software and designer jewellery this week and found in them a common urge — to enter the huge Indian market.
“It’s an untapped market for us. We would like to introduce our products at a competitive price for the Indian market. But these are early days. Nonetheless we are hopeful of a successful venture here,” said Zhang Hong, chief executive of Beijing-based home appliance manufacturing firm Rikon.
So excited is Zhang about the Indian market that she is contemplating starting manufacturing in the country because of the advantage of lower production costs.
“As China becomes more and more costly, manufacturing of our products needs to shift to other locations like India for the competitive price advantage,” Zhang said.
With a combination of factors such as macro-economic stability, abundant skilled manpower, a well-developed banking and judicial system, a vibrant capital market and its large scale investment absorption capacity, India offered attractive returns to prospective Chinese investors.
The women entrepreneurs, who were here as part of the Dell Women’s Entrepreneur Network (DWEN) event, said they researched about Indian customers through the internet, social networking sites as well as Indian films.
Asked whether they will be comfortable in doing business in a country like India, the entrepreneurs shot back saying the only thing that women entrepreneurs have to do is “to be bold and go out there.”